Privacy notice for go.digicatalyst.ca
Updated on November 8, 2026
This notice explains what go.digicatalyst.ca collects, why, who receives it, and how long it is kept. The site is run by DigiCatalyst Systems, a sole proprietorship registered in Ontario, Canada (“I,” “me,” or “DigiCatalyst Systems”).
What this notice covers
This notice covers go.digicatalyst.ca only: the page you reach from my Google Search ads, its Toronto, Mississauga and Brampton versions, the page you see after booking, and this notice.
digicatalyst.ca has its own privacy policy at https://digicatalyst.ca/legal/privacy. That policy covers what happens once you have booked: the call itself and my notes from it, email, my business phone line, and how I keep and use a contact record. This notice points to it where the two meet.
The short version
- Google Ads measurement runs only if you click Accept. Before you choose, and after you click Decline, Google’s ad tag never loads.
- If you book a call, your answers go to Cal.com, then to a private contact record in Notion, and a confirmation goes to the Gmail account behind my calendar.
- Cloudflare hosts the site and counts page views without cookies.
- I do not sell your information, and I do not use it to show you ads on other websites.
What I collect, why, and who receives it
Google Ads measurement, only if you accept
When you click one of my ads, Google adds a click ID (gclid) to the address of this page. Nothing reads it unless you click Accept.
If you click Accept, the page loads Google’s ad tag (gtag.js). It reads the click ID, sets Google’s cookies, and sends Google your IP address, details about your browser, and the address of the page. It also sends Google a conversion event when you complete a booking on this page.
Why: to see which ads and search terms lead to bookings, so I stop paying for the ones that do not.
Who receives it: Google, under its own privacy policy (https://policies.google.com/privacy). Google explains how it uses information from sites that use its services at https://policies.google.com/technologies/partner-sites.
What I keep switched off: Google’s ad personalization setting, so no list of visitors is built for showing you ads later, and Google’s analytics storage, so no Google Analytics runs on this site. The tag is used for conversion measurement and nothing else.
Cookies: the tag sets two cookies on go.digicatalyst.ca, _gcl_aw, which holds the ad click ID, and _gcl_au, which links a booking to an ad click. Both last 90 days. Google may also read or set its own cookies on its own domains when the tag runs. Those belong to Google and follow Google’s policy.
Your cookie choice
When you click Accept or Decline, your browser stores that choice on your device so the banner does not ask again. It stays until you clear this site’s data in your browser or change your choice. It is not sent to me or to anyone else.
Booking a call
The booking calendar on this page is run by Cal.com. When you book, it collects your name, your email address, an optional mobile number for a text reminder, and the email address of anyone you add as a guest so they get the invite too. It also asks five questions:
- your business name and current website
- what is not working today
- when you want to start (this month, in one to three months, or later)
- whether the fixed price fits (yes, yes with the payment plan, or no)
- how you found me
Why: to hold the call, to prepare for it, and to know before the call whether the timing and the price work for you.
Who receives it:
- Cal.com (https://cal.com) holds the booking under its own privacy policy. When the calendar loads, Cal.com may set its own cookies inside it to keep the booking working. Those cookies belong to Cal.com, and the Accept and Decline buttons do not control them. If you block cookies in your browser, the calendar may not work. While the calendar loads, Cal.com fetches my profile photo from Google’s image servers (lh3.googleusercontent.com), and it sends its own error reports to Sentry (sentry.io). Both requests come from Cal.com’s calendar, not from Google’s ad tag, and carry no booking details. [CHECK]
- Cloudflare carries the notice of each new booking from Cal.com to an automation I run on my own computer in Ontario. That automation copies the booking into a contact record in a private Notion workspace: your name, email address, mobile number if you gave one, the time of the call, any guest’s email address, and your answers.
- Cal.com emails a confirmation of the booking to the Gmail account behind my calendar, and the call appears in that Google calendar, under Google’s privacy policy.
- If you give a mobile number, I text you a reminder on the day of the call from my business number. The text is carried by VoIP.ms, a Canadian telephone provider, and the booking’s reference, your number, and the call time are copied into my phone records in Cloudflare to send it. The reminder gives the time and where to join, and nothing else.
Where your booking came from
A booking made on this page carries a few labels you do not type:
product, which records the offer the page sellslead_source, which records that the booking came from a Google adlanding_page, the page you booked from, such as /bramptonutm_source,utm_medium,utm_campaign,utm_termandutm_content, which are campaign labels in the ad’s link. They name the campaign and the search term, and they are the same for everyone who clicks that ad.gclid, the ad click ID, only if you clicked Accept. After Decline it is never attached.
Why: to know which campaign led to a booking, and to match a booking to the ad click behind it. [CHECK]
Who receives it: Cal.com stores these labels with the booking. They do not appear on any booking screen. The automation that copies bookings into Notion reads only product and lead_source.
Page counts and request logs
Cloudflare hosts go.digicatalyst.ca. Loading a page creates a standard request record: your IP address, browser and device details, the page requested, the time, and the response. Cloudflare processes it under its own privacy policy, and I use it to keep the site running and to look into errors and abuse.
The site also runs Cloudflare Web Analytics, a page-view count that sets no cookie and stores nothing in your browser. It reports which page loaded, the page that linked to it, your country, your browser and device type, and how fast the page loaded. I see totals, never an individual visit, and they are never linked to a booking or a phone number.
How long it is kept
| What | How long |
|---|---|
Google’s _gcl_ cookies in your browser |
Up to 90 days, or until you withdraw consent or clear them |
| What Google received from the tag | Under Google’s own retention policy |
| Your cookie choice | Until you clear this site’s data in your browser |
| Your booking in Cal.com, with its labels | Under Cal.com’s own retention policy |
| Your contact record in Notion | Deleted three years after your last contact with me, or sooner on request. A nightly backup in Cloudflare keeps copies for up to three years, so a deleted record leaves the backups as they age out |
| The booking confirmation in Gmail | Until I delete it |
| The record of a reminder text | Three years, with my other phone records |
| A booking copy on my own computer | Kept only when the copy into Notion fails, for 14 days, so it can be put right. That computer’s backups are encrypted and kept for up to 90 days |
| Cloudflare request logs | Under Cloudflare’s own retention periods. I keep no separate copy |
| Cloudflare page-view totals | Up to six months |
If you become a client, your invoices and project records follow the rules in the digicatalyst.ca policy instead.
How to decline or withdraw consent
To decline, click Decline on the banner. Google’s tag never loads, and the click ID is never attached to a booking. Booking a call and calling me work exactly the same.
To withdraw after accepting, click Cookie choices at the bottom of any page, then Decline. The page deletes the _gcl_ cookies it can reach on go.digicatalyst.ca and reloads without Google’s tag. The tag stays off from then on.
What withdrawing cannot do:
- It cannot delete cookies Google set on its own domains. You can clear those in your browser settings, and you can manage how Google uses your activity for ads at https://myadcenter.google.com.
- It cannot recall what Google already received while you had accepted.
- It does not remove a click ID already stored with a booking you made. Email me and I will delete it. [CHECK]
You can also block or clear cookies in your browser at any time.
Where your information is processed
Google, Cal.com, Cloudflare and Notion process this information on servers in the United States, where privacy law differs from Canada’s, and where courts and government authorities may be able to require access to it. VoIP.ms carries reminder texts in Canada. The automation that copies bookings into Notion runs on my own computer in Ontario.
Your rights
You can ask me for a copy of the personal information I hold about you, ask me to correct it, withdraw your consent, or ask me to delete it, subject to any legal or contractual limits.
Email support@digicatalyst.ca with the subject line “Privacy request.” I will confirm it is you, usually by checking that the request comes from the email address on your booking, and I will respond within 30 days.
Privacy Officer
The owner of DigiCatalyst Systems is the Privacy Officer, designated under PIPEDA Schedule 1, Principle 1 (Accountability). Reach the Privacy Officer at support@digicatalyst.ca; the name is given on request.
Complaints
If you are not satisfied with how I handle your request or concern, you can complain to the Office of the Privacy Commissioner of Canada at priv.gc.ca or 1-800-282-1376.
Changes to this notice
If this notice changes, the date at the top changes with it. If a change affects information you have already given me through a booking, I will email you at the address on your booking.
Contact
DigiCatalyst Systems Email: support@digicatalyst.ca Toronto, Ontario, Canada